Marketing
Creative Marketing
"Creative Marketing" has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
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Marketing Champions
Marketing Champions explains to marketing professionals how to make the marketing department an influential, powerful, and critical part of the organization.
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Record Label Marketing
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms.
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Connected Marketing
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing.
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Total Relationship Marketing
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
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Relationship Marketing
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
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