Marketing
The Ultimate Guide to Sports Marketing
Sale Price: $18.78*
Retail: $29.95 (37% off!)
(Overstock Books)
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing.
Merchant: Overstock Books
Guerrilla Marketing Excellence
Sale Price: $10.64*
Retail: $14 (24% off!)
(Overstock Books)
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competiti...
Merchant: Overstock Books
The Marketing Imagination
Sale Price: $18.95*
Retail: $19.95 (5% off!)
(Overstock Books)
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing . Now Theodore Levitt-- renowned as the Harvard Business School`s guru of marketing -- has newly expanded his origina...
Merchant: Overstock Books
Lateral Marketing
Sale Price: $17.96*
Retail: $24.95 (28% off!)
(Overstock Books)
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged father of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s Copyrigh
Merchant: Overstock Books
Direct Marketing
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
Merchant: eBooks
Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries.
Merchant: eBooks