Marketing

Marketing And Consumption in Modern Japan

Marketing And Consumption in Modern Japan

Sale Price: $122.42*
Retail: $150 (18% off!)
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This book explores the development in Japan throughout the twentieth century of marketing, consumption and marketing thought.


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Record Label Marketing

Record Label Marketing

Sale Price: $39.29*
Retail: $45.95 (14% off!)
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Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world how to practiced in marketing war rooms.


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The Handbook of Marketing Research

The Handbook of Marketing Research

Sale Price: $122*
Retail: $130 (6% off!)
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The Handbook of Marketing Research targets users as well as  suppliers of marketing research.


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The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Sale Price: $10.31*
Retail: $15.95 (35% off!)
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The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.


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Marketing As Strategy

Marketing As Strategy

Sale Price: $21.95*
Retail: $35 (37% off!)
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CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance?


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Marketing Plans That Work

Marketing Plans That Work

Sale Price: $24.04*
Retail: $35.95 (33% off!)
(Overstock Books)

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Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background.


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