Marketing
Marketing And Consumption in Modern Japan
This book explores the development in Japan throughout the twentieth century of marketing, consumption and marketing thought.
Merchant: Overstock Books
Record Label Marketing
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world how to practiced in marketing war rooms.
Merchant: Overstock Books
The Handbook of Marketing Research
The Handbook of Marketing Research targets users as well as suppliers of marketing research.
Merchant: Overstock Books
The 22 Immutable Laws of Marketing
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
Merchant: Overstock Books
Marketing As Strategy
CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance?
Merchant: Overstock Books
Marketing Plans That Work
Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background.
Merchant: Overstock Books







